The Colorado Rockies are at a crossroads, and 2026 could be the year that defines their future. As we preview the upcoming season, we’re diving deep into every position on the field, in the dugout, and even in the front office. But here’s where it gets controversial: what role does ownership play in the team’s trajectory? Let’s rewind a bit.
Eight years ago, when I first penned this series (yes, time flies!), the Rockies were on an upward swing, and their owners, the Monforts, barely got a nod for their efforts. Back then, I wrote a series of articles challenging the widespread belief that the Monforts were more interested in turning Coors Field into LoDo’s hottest bar than in building a winning team. I still stand by those pieces—they were a necessary counter to the 'Cheapfarts' narrative.
But fast forward to today, and the narrative has flipped entirely. The Monforts now resemble a well-intentioned golden retriever in a necktie, sitting at a computer but not quite sure how to use it. Sure, they’ve shown a willingness to spend—Super Bullpen, the Ian Desmond Experiment, and the Kris Bryant Experience come to mind—but the results? Let’s just say it’s hard to argue they’ve been strategic. And this is the part most people miss: it’s not just about the high-profile signings. The Rockies’ 'draft and develop' philosophy has consistently failed to produce MLB-ready talent, leaving the team looking like a relic of the past, resistant to change.
Is this a fair assessment, or is there more to the story? My previews have aimed to challenge narratives, but this time, the evidence suggests the Rockies are stuck in a rut. Or are they? Could 2026 be the year they turn it around? Let’s explore further in this deep dive into the State of the Position, 2026: Ownership (https://www.purplerow.com/colorado-rockies-roster/81469/colorado-rockies-ownership-change-and-hope-dick-monfort). And here’s a thought-provoking question for you: Can ownership’s willingness to spend ever outweigh their apparent lack of direction? Share your thoughts in the comments—this is one debate you won’t want to miss!
